MELBOURNE’S LONGEST EVER ENCORE
THE GIG AFTER THE GIG THAT WENT ALL OVER THE CITY VIA THE PUBLIC TRANSPORT NIGHT SERVICE
Melbourne is the home of live music in Australia. Now that public transport runs all night to help music punters get home after gigs, we got one of the country’s best live bands to perform Melbourne’s Longest Ever Encore all over the city. The catch? They had to ride public transport from venue to venue.
The event was live streamed all night. Content became film clips for the band and ads for PTV. And music fans learned how PT could get them to and from the late shows.