IF IT PACKS, IT POSTS
SQUEEZING INTO MEDIA PLACEMENTS TO TELL AUSTRALIA ABOUT NEW PARCEL-SENDING OPTIONS
Australia Post’s new mail service lets you squeeze anything into a parcel for a flat postage rate. So, we thought we’d squeeze some items into our ads. This campaign won a bunch of gongs at Ad Stars, was a shortlist at One Show, a finalist at the Siren Awards, and a finalist for copywriting at AWARD.