REIGNITING THE TRUE MEANING OF ANZAC DAY BY LAUNCHING A NEW PRODUCT WITH SOCIAL MEDIA AND PR

April 25 is Anzac Day, a day of remembrance for Australian and New Zealand Army Corps. However, in recent years we’ve commemorated the day in isolation of one another. Our brief from Legacy Australia was to reignite the true meaning of the Anzac spirit and enable Australians and New Zealanders to share Anzac Day together. So, we took an iconic symbol over 100 years old – the Anzac biscuit – and reimagined it.

The Half Biscuit won at Cannes, Spikes, AWARD, Caples, AdStars, and had multiple entries in The Work.

“James is one of the most insightful creatives I’ve ever worked with. It was his thinking that made the Half Biscuit idea so emotionally charged.”

Jake Barrow, Chief Creative Officer, VML Czechia