THE AUDIO AD YOU CAN SEE

THE WORLD’S FIRST PRINT AD HIDDEN IN SOUND, LAUNCHED ON SOCIAL MEDIA

“How the heck did you do that?”

It’s a question I often get asked with this idea. Here’s the lowdown.

To recruit new Electromagnetic Spectrum Systems Operators (yes, it’s a mouthful), we created the world’s first print ad hidden inside audio. We did it by manipulating sound frequencies to create an image when viewed with a spectrogram. If you could analyse the electromagnetic spectrum and decipher the message, you'll find the job offer.

The Audio Ad You Can See won awards at global shows, including a Graphite Pencil for Innovation in Audio and a Wood Pencil for Audio in Direct at D&AD.

Our creative team was also invited to speak at Mumbrella's Audioland Conference to reveal how the idea was made.

“James collaborated closely with Squeak E Clean to push the boundaries of audio sound design and production to create a technical masterpiece. Not only a world first in advertising, but a truly successful campaign for the ADF, and it collected a plethora of shiny metal objects from around the world too!”

Hamish Macdonald, Managing Director, Squeak E Clean, Australia/EMEA